Module 03
Step-by-Step Tutorials
12 hands-on lessons taking you from initial brief to publishing — with real-world scenarios for every ad format.
Create a Branded Single Image Ad with AI
A ZorgSocial user creating a manga/anime-style branded key visual for Facebook — featuring the Zorg mascot and logo — using the AI Image Creator to showcase platform depth.
Build and Post a 5-Slide Branded Carousel
A small business generating 5 branded 1080×1920 vertical carousel slides using ZorgSocial AI Image Creator — from hook to CTA — then publishing directly via Manual Post on Instagram.
Launch a Shoppable Collection Ad
An e-commerce brand launching a seasonal collection ad backed by a Shopify product feed.
Set Up Dynamic Retargeting
An electronics retailer setting up dynamic retargeting for cart abandoners with cross-sell logic.
Create a Stories/Reels Image Ad
A fitness brand creating a 9:16 Stories ad for a flash sale promotion.
Turn Photos into a Slideshow Ad
A small restaurant turning its existing food photography into a lightweight slideshow ad.
Capture Leads with Instant Forms
A financial advisory firm capturing qualified leads with a native form connected to Salesforce.
Launch a Shoppable Image Ad
A fashion brand tagging products in a lifestyle photo for Instagram Shopping.
Run a Dynamic Creative Matrix Test
A SaaS company testing 10 image variants × 5 headlines × 3 CTAs to find the winning combination.
Build an Instant Experience Canvas
A luxury real estate developer building an immersive mobile landing experience for a waterfront property.
Run a Poll Ad in Stories
A cosmetics brand launching a Stories poll ad asking users to vote on their favourite new shade.
Launch an AR Try-On Ad
An eyewear brand launching an AR filter ad that lets users virtually try on frames before purchasing.
You've completed the curriculum!
Go back to formats or visual styles to review what you've learned.